One word: Transformational. Spencer and his team are first-class. There are plenty of outfits who use technical jargon to try and differentiate their service. Here's a technology you cannot buy: excellent customer service, a charming personality, and a commitment and love of cycling. As a cherry on top, I'm speechless on the improvement in my comfort and cycling ability by booking a bicycle fitting. I'm only inclined to give 5 stars to businesses that hit all the marks both in product but also in service. That was easy in this case.