The best customer service and care. I attended myself last year with the optician identifying why i get aura migraines and how i could minimise them. Which has worked. GP hasn’t been interested in this, just medication. Today, i took my 2 children aged 4 and 7. My youngest was very shy and spoke in whispers, the optician made it fun, let her warm up and spoke back to her in a whisper/quiet voice. For my 7 year old, he explained what he was doing and answered his questions in a way he could understand. When he needed glasses, the front of house staff were brilliant at helping us and giving my son all the time and frames he needed to make a choice he was happy with. The best experience I could hope for for my children.