Identity Fashion

Absolutely beautiful shop...I loved the fact that it is 'different fashion' from The High Street. Gorgeous hand made jewellery gling back with a friend on Tuesday😊

The staff here are amazing and the clothes are beautiful. I was so impressed with how attentive the two ladies working there were and they will 100% give you honest feedback on what you try on which was very refreshing!

Moving from London to Devon 4 years ago, I found it a struggle to find any decent individual clothes shops selling design led quality clothes without going to the high street mass produced usual places . Until I found Identity Fashion . This has become my favourite place for clothes in the south west of England . Unique, individual and fabulous. If you want to look cool love fashion without the designer label prices this is the place to come to. The shop is huge and set in the iconic - Royal William Yard with its own hotel, marina restaurants & bars . A massive bonus after a day of retail therapy :-))

My absolute favourite shop on the planet! Beautiful designer clothes, all very original, stylish and beautifully made at great prices too. I have bought from their shop in Plymouth and their online store too. Thank you so much, love this shop and love my new clothes x

Beautiful shop with unique items laid out nicely, you’ll find women clothes, accessories and even some home furniture and decor items. All the pieces are well made and designed to last. The prices were reasonable and fair for each item. My new favourite shop in Plymouth.